Web Designer. Fashion Designer. Saleswoman. eBusiness, Branding and Marketing enthusiast. Passionate about design and helping cool people do cool things. Mindfulness and yoga enthusiast.
Growing up in Parry Sound and not playing hockey meant I needed a hobby, so I taught myself HTML at the age of 13. I bought my first .com at the age of 15 and have been designing my own websites ever since. I’ve always loved creating unique brands, logos and websites that help businesses express their personality and connect with their audience.
About 10 years ago I started importing unique fair trade crafts, including the very popular twig pencils sold in many stores, as well as designing some clothing and accessories with Fair Trade partners in Nepal, Thailand and India. I also buy and sell clothing, accessories and gifts from small batch, handmade in Canada, sustainable fashion brands and make some pretty neat stuff myself too. Tree Chic Eco Boutique (formerly Hemp Tent because it started as a farmer’s market vendor tent) opened in 2008 in downtown Parry Sound. You can read Our Story if you want to know more about the boutique, sustainable fabrics and fair trade. Tree Chic Eco Boutique is open year round in my Parry Sound Waterfront home, I am a work at home mom, I maintain an eCommerce website for my store and enjoy developing new websites for clients.
Although all of my first websites were in HTML I played around with page builders, forum and chat software and also implemented various code snippets for things like coloured scroll bars and other fun stuff that was popular in the 1990s. When I was 15 I built a website with over 100 members. The purpose was to create a community and facilitate connections between teenage girls with mental health issues who needed support. In the early 2000s I made my own templates for a number of blogs and setup my first eCommerce website selling pin-back buttons. When I left my web department job at the local newspaper to open my store in 2008 one of the businesses I had designed a website for wanted to stay with me so I moved her site onto my store’s server and put a sign in my window offering web design.
From the age of about 12-22 I think I worked 12 different jobs doing everything from cleaning, customer service, cashier, barista, inserting fliers into newspapers, sewing and a handful of volunteer jobs too. I understand a lot about the different needs of businesses and love working with a diverse clientele. When I was in the early stages of setting up my own business I tried every open source CMS that was available at the time. In the last 8 years I’ve only used WordPress for all my client sites and since moving my own online shop to WordPress I’ve learnt so so much and even use it to manage my entire inventory.
I’m passionate about using technology to learn, design, express and connect, and I love to see other creative and caring people who share my concerns for sustainability and ethics growing their networks and succeeding online. I spend hours making sure every little detail of a project is correct. I’m enthusiastic about web design and all things related to eBusiness so if you need any help with your eBusiness strategy and website goals or just have some questions don’t hesitate to get in touch with me.